Here is a sample of a week of new trademark applications filed in Australia.
Many of these will never make it to registration. Most of the ones that do make it through often have gaps in protection and can be worthless if enforced.
However, what if one of the ones filed is similar to your registered trademark? Who are they, and what are their plans? Most don’t know you exist, but have taken the very serious step to apply for their own trademark. Their application may be very close to your registered trademark, and if granted, may cause confusion in your market place or worse still, take your business. In any case, they will take some of your market share and future profits.
Wouldn’t it be great to know who they are and what they filed? Then, you could decide whether or not to shut them down or let them through and be registered.
You see, during the complexities of applying for a trademark, there is an ‘Opposition Period’. It is a small 60 day window of opportunity to object (for almost any reason) to any Australian trademark application before it gets registered.
If you knew the technical way to find potential infringers, it might take you a few hours every month to catch them. However, what if you don’t have the training, experience or the time to do so? Remember, it is easy to stop your competitors at the beginning of their journey, once they get past the opposition stage, it is too late.
Call us on 1800 122 978 to speak with us and we’ll help you catch infringers on a monthly basis, at no cost to you unless you decide to take action.
Phone: 1800 122 978
